Felix Karlsson & Tobias Lindborg

Creative team from Stockholm, Sweden Currently at Droga5, New York

Ask more of your phone

CANNES LIONS 2018 - Film Craft | Direction - SHORTLIST

CANNES LIONS 2018 - Film Craft | Editing - SHORTLIST

For the global launch of Google’s new phone, the Pixel 2, we created the ‘Ask more of your phone’ campaign in which the two minute anthem film was the cornerstone. It is a high-paced film filled with characters from all walks of life with a few recognizable faces–all questioning what a phone can do. It’s a film that celebrates Google’s love for questions and how they push us forward–and how it’s now time to question that precious thing in your pocket, and ask more of your phone. The film blends VO, in-scene and the Google Assistant voice to create a fun playful swiss-clock of a ride that links the idea of questioning directly to the uniqueness of the Pixel 2 and its Google Assistant.

FILM

Director: Ian Pons Jewell

ECD: Felix Richter

CDs: Toby Treyer-Evans & Laurie Howell

ADs: Tobias Lindborg & Kia Heinnen

CWs: Felix Karlsson & Patrick Glorieux

PRINT

To tease that a better option to that phone in your pocket was coming, we took Google’s most recognizable asset–the search bar–and simply let its autofill functionality show the pain points that people are experiencing with their current phones, at the same time as we implied that the answer to these problem was coming.

ECD: Felix Richter

AD: Tobias Lindborg

CW: Felix Karlsson

felix & tobias felix & tobias felix & tobias felix & tobias felix & tobias felix & tobias

Special thanks to Jesse Vega for photographing the billboards.