We made aliens invade Twitch to create buzz around Apple TV+’s latest show.

In one of the wildest real-time stunts to ever play out on Twitch, we brought the mystery and horror of an alien invasion to the platform. Based upon moments from Apple TV+’s new sci-fi epic Invasion, viewers all across Twitch watched in shock as their favorite streamers experienced nosebleeds and eerie distortions during their livestreams. When the streams shut down completely, the chats went wild as viewers were left in the dark, starting thousands of conversations speculating what just happened, which was revealed the next day by the streamers who got 'invaded'.

We successfully turned streamers into viewers through the stunt, which trended organically on Twitch and generated thousands of chat conversations around the event and the show itself. Even weeks after the Twitch Invasion was over, viewers were still discussing the stunt in the streamers' chat windows.