We launched the first smartphone completely made by Google

In one of the agency's biggest campaigns to date, Droga5 helped launch Pixel. Phone by Google. At the heart of the campaign, an iconic visual framework telling a simple story: the company that organized the world's information is now turning their attention to the most important gadget of our time–the phone.

The visual device became a way to showcase the evolution of Google, but also a framework to talk about all the possibilities that comes along with having Google in your hand.

The campaign was divided in three phases. A teaser phase to drive intrigue and curiosity around the launch. A launch phase that aimed to spark interest for the phone by creating advertising pieces that all should evoke different feelings in the viewers. And finally a feature-centric phase that emphasises the phone’s USPs–the Assistant, the low-light camera and its unlimited photo and video storage.